An introductory session on splitting a budget across outdoor, broadcast, digital and social without guessing.

We cover the decisions that actually move the number: how much goes to fame versus response, when a channel is building the brand and when it is just buying clicks, and why the cheapest impression is rarely the best one.

Most of what looks efficient on a spreadsheet is response media, over-weighted. Most of what builds a brand is fame media, cut first when budgets tighten.

The session is hands-on. Bring a real budget and a real objective, and we will split it honestly before anyone opens a media tool.