A billboard gets about two seconds from a driver doing eighty. Everything you know about designing for a screen works against you here.

We run a hands-on workshop on the discipline of outdoor. One idea, one image, seven words at most. If the eye has to work, the message is already gone by the next lamp post.

We start with real sites, not mockups. A board that sings in a deck can vanish against a bright sky or a busy street, and the only way to learn that is to stand under it.

You will leave knowing why most outdoor fails, and how to protect the one idea a board can actually carry. Bring a campaign you are working on. Places are limited to twelve.